Target- Consumer Behavior

  E motional Appeal and Emotional Contagion: T arget wants to affect consumer's attitudes, so they invoke emotional appeal and emotional contagion in their ads to illicit positive feelings from consumers towards their brand. In the ad pictured above, Target wants to make consumers feel the joy and excitement of marriage and love, as well as making it know to the public that any couple, same sex or gay, is welcome in their stores.  I n the ad pictured above, Target wants to invite their consumers to feel what it would like to be lying on those fun and colorful floaties in the pool on a hot summer day.  I n yet another example of emotional appeal and emotional contagion from Target, the ad above promotes joy. In the ad there are bright and surprising background colors and clothes on the smiling actors, who actually seem to be so joyful they are in motion. It is clear that Target wants to achieve affective responses with its ads, as these types of responses are more influential than c

     A s we look into Target's concept on consumer memory, immediately the idea of iconic memory comes into the situation. Why would one say this? The Target logo will tell you why. T arget's use of a simple target logo has made its way around the world as one of the most recognizable company logos in the world. On  Signs.com , it asks fellow Americans to draw out the Target logo by memory and the results looked like this.       S eeing this, we see that many people acknowledge the Target logo as even when the logo's drawings were a bit less accurate it was still able to be comprehendible as a Target logo. This is what a simple and clean logo is able to do for a company. It has the ability to easily store itself into a consumer's head so when they think about places to shop, they are are able to retrieve or remember that logo quickly and have options.

T arget uses a 3rd party advertising agency to display their campaigns, specifically interest-based advertising (IBA). It essentially means that the advertising agency collects data from consumers' activities when customers visit Target's website or mobile app to efficiently promote its products. To attract the consumer's attention, the company uses various forms of advertising such as television broadcasting to promote the brand and on social media platforms like Youtube, Instagram, Facebook, Twitter, etc. Additionally, the company also emails the newsletter of its in-store and online promotions and upcoming releases to its customers when the customers' signup with their emails. T he company's target audience is consumers with a higher-income that allows flexibility to enjoy higher-quality products and low-cost designer clothing. Target's marketing strategy is to direct customers to shop at its stores to fulfill all of the consumer's necessities, such as gr

 M arketing Tactics:          W hen looking into Target’s marketing tactics and strategies, the strategy that has popped out the most recent and has ultimately become a priority has been Target’s marketing strategy to combat COVID-19 during these unprecedented times. On Target’s website , it demonstrates that their response to the COVID-19 pandemic includes such things as enforcing masks and social distancing, to say the least. Here is the full list below of Target’s push during the pandemic. I n a Forbes article, Target’s chief marketing officer Rick Gomez stated that Target’s most recent campaign “Target Run” was one of their marketing strategies that worked out very well. Target Run was the idea that everything you needed was at Target, and if you didn’t want to go to Target you could get the items delivered to your door. This is a smart idea considering COVID-19's impact on customer mobility.                                D isposition: O ver recent years, as more people are

W elcome to our blog devoted to the study of consumer behavior of Target shoppers. Throughout this semester our team will be sharing insights and discoveries about the consumer behavior of Target shoppers based on our course topics. We would like to briefly introduce ourselves: Team Four Roll Call:   Allison Ikin :   Allison is a Business Administration major with a focus in Marketing, expected to graduate in the Fall of 2020. Although Allison hails from New York, she moved to Los Angeles to pursue a career in acting 11 years ago. Somewhere along the way, she became very interested in Sales, winning ‘Rookie of the Year’ at her first national sales conference and consistently ranking in the top 10% of her peers in sales achievements. After much personal debate, she decided to head back to school to complete her bachelor's degree in Business. Allison has been transformed by her experiences at GCC and CSULA and looks forward to making a splash in the business sector.  Emely J. Cruz E