Chapter 4: The Infamous Target

    

As we look into Target's concept on consumer memory, immediately the idea of iconic memory comes into the situation. Why would one say this? The Target logo will tell you why.

Target's use of a simple target logo has made its way around the world as one of the most recognizable company logos in the world. On Signs.com, it asks fellow Americans to draw out the Target logo by memory and the results looked like this.

   

 Seeing this, we see that many people acknowledge the Target logo as even when the logo's drawings were a bit less accurate it was still able to be comprehendible as a Target logo. This is what a simple and clean logo is able to do for a company. It has the ability to easily store itself into a consumer's head so when they think about places to shop, they are are able to retrieve or remember that logo quickly and have options.