Chapter 16: Gift Giving Starts at Target

     Gift giving occasions such as the holidays for example, calls for Target to deliver and supply customers with the things that they need and want. Target delivers first by preparing its ideas for how to grab a consumer's attention and then it reaches its presentation stage where the majority of the attention is given by the consumer to Target. 

    Adding different booths depending on the season is something that helps to sell the items as more of those similar products are being put out on the sales floor. This helps draw a consumer's attention and make them make a decision whether they will walk out with a seasonal gift or not. Let's say for example a Christmas booth at Target, the design of the booth might be so eye catching that in some cases it forces a consumer to get something without them even realizing if they need it.

    Target has mastered the gift giving scenario that it has all the holidays for shopping on its website as shown below regardless of the time and that shows you that Target is one step ahead and ready to help you out with what you need and want ultimately.