Chapter 10: Meeting Customers' Needs

     Target, with its 23 billion dollar revenue (24.7% increase from 2019) and its expanding locations continues to make the attempt to meet and ultimately exceed the customer's needs. 

    Target attempts to collect data from its consumers by giving each person a guest satisfaction survey that will eventually develop initiatives to bring in more consumers according to an article by Myfeelback.com. Finding customer satisfaction is crucial as it will determine many things within the company and Target has gone above and beyond to achieve that.

As said earlier in this blog, with Target's increasing revenue they were able to build more and more stores and those new stores would be focused on customer needs. One example would be those new Target stores having a close proximity to similar items as it has made it convenient for customers looking to be in and out of the store as stated in a Harte Hanks article.