Chapter 15 Innovations: Adoption, Resistance, and Diffusion

New Plans

        Disney Target Store Collaboration | Apartment Therapy

        Just last year, an exciting announcement of an exclusive partnership with Target and Disney. In the company’s press release, it states, “Disney and Target worked closely to co-develop and design an experience that will bring the magic of Disney store to Target guests in new and unique ways while extending the Disney store footprint.” Both companies are working together to co-create a magical experience at the convenience of the giant retailer. Target announced that 25 stores would be providing the fairy tale experience of Disney, with two stores available in California. (Check out where the nearest Disney-Target store is closest to you at Disney Store Finder).

Target App Will Make Shopping – And Saving – at Target Even Easier

        Target is no stranger to testing out the waters regarding innovation in e-commerce and stores. Proposing the goal to remodel its stores for a more modern appeal, the company has updated more than 400 stores. Departments such as beauty and home have seen drastic improvements that many consumers have taken notice.

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