Chapter 7: Target's Way of Brand Recall

     Have you ever been inside of a Target store? Have you ever had the famous popcorn that everyone seems to remember? This is one of Target's ways of getting people to recall their brand and come back to their store. Through this form of achieving brand familiarity, Target lets consumers know that they are welcome to grab a bite as well as shop for clothing and necessities.

     Another way Target assesses their brand recall is through the use of their famous Target logo that has been discussed earlier in this blog. The Target logo is one of those logos that is minimal and easy to spot which is what makes the logo "snappy" according to Logaster.com. 

    This idea with Target's logo would be considered a retrieval cue. One observation to make to prove that Target does receive brand recall is by looking at Chapter 7's slide titled retrieval cues to see a picture of a Target store as an example.